Last Updated: September 15, 2026
At Business Forever (businessforever.co.uk), we are committed to protecting the privacy of our visitors. This Privacy Policy outlines the types of personal information we collect, how it is used, and the steps we take to ensure your data remains secure.
1. Information We Collect
- Voluntary Information: Name and email address when you subscribe to our newsletter or contact us via our contact form.
- Automated Information: IP addresses, browser types, referring pages, and session data collected via cookies to analyse site traffic and user behaviour.
2. How We Use Your Information
- Provide, operate, and maintain our website.
- Improve the quality of our UK business news and tutorials.
- Send periodic emails regarding UK business updates (only if you have opted in).
- Serve relevant advertisements through third-party advertising partners.
3. Cookies and Web Beacons
Business Forever uses cookies to improve your browsing experience and serve relevant advertising. Cookies may be set by us (first-party) or by third-party services such as Google Analytics and Google AdSense. You can disable cookies through your browser settings, though this may affect site functionality.
4. Third-Party Advertising (Google AdSense)
We use third-party advertising companies, including Google AdSense, to serve advertisements when you visit our website. These companies may use information about your visits to this and other websites to provide advertisements about goods and services of interest to you.
Google AdSense uses the DoubleClick DART cookie to serve ads based on your visit to our site and other sites on the internet. You may opt out of the use of the DART cookie by visiting the Google Ads Settings page.
5. How Google Uses Your Data
Business Forever participates in the Google AdSense programme. Google may collect and use data from your visit to this site to serve personalised advertisements. For more information on how Google collects and processes data, please visit: How Google uses information from sites or apps that use our services.
6. Third-Party Links
Our articles may contain links to official government sites (.gov.uk), HMRC, Companies House, or other reputable business resources. We are not responsible for the privacy practices or content of these external sites.
7. UK GDPR Compliance
As a UK-based publication, we respect your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, including:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Erasure: Request deletion of your personal data.
- Right to Object: Object to how your data is processed, including for direct marketing.
- Right to Portability: Request your data in a structured, machine-readable format.
8. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete it, and the right to opt out of its sale. We do not sell personal information. To exercise your rights, contact us at contact@businessforever.co.uk.
9. Data Security
We implement security measures including SSL encryption (HTTPS) across our entire website. However, no method of internet transmission is 100% secure.
10. Opt-Out of Personalised Advertising
You may opt out of personalised advertising by visiting any of the following:
- Google Ads Settings
- NAI Opt-Out Tool (Network Advertising Initiative)
- DAA YourAdChoices (Digital Advertising Alliance)
- Your Online Choices (UK/EU — European Interactive Digital Advertising Alliance)
11. Contact Us
- Email: contact@businessforever.co.uk
- Address: London, United Kingdom
